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On Digital Transformation ROI


Digital Transformation isn’t just about the potential; digital tools must also create long-term returns that are financially successful, operationally manageable and clinically supportive. Investment in Digital Transformation is continuing at a voracious pace. We must ask if the investment is worth the outcome. Are digital tools generating improvements or contributing to the hassle? The following articles examine this question from different perspectives including relevance, efficacy and returns on investment.


Lincata’s in-room marketing solution lincs relevant patient data with branded services using minimal effort to implement while also seeing real progress. By using your existing in-room TVs, Lincata’s platform capitalizes on the benefits a captive audience and personalized healthcare services that lead to increases in revenue, reductions in re-admissions and delivering of quality outcomes.

1. Providing Clarity to Digital Front Door Efforts


October 3, 2023


2. Reviewing Efficacy of Digital Tools


From Peter G. Peterson Foundation via PRNewswire

July 18, 2023


3. Finding Value in Digital Infrastructure


From TechTarget Healthcare Exec Intelligence

May 03, 2023


4. Deep Dive into Managing Digital Information in HealthCare


From NIH National Library of Medicine

February 15, 2023


5. A Discussion on Maintaining Digital Relevancy


From Becker's Health IT

February 2, 2022






About Lincata


Lincata is an in-room digital marketing platform that intelligently connects your hospital's existing TVs to your marketing content and digital strategy for the purposes of increasing revenue, reducing re-admissions and delivering quality outcomes. By linking in-room patient data with coordinated vertical services and relevant patient education content on screen, the Lincata platform increases loyalty to your Health System among patients at the very best possible time: when patients are focused on their care and physically present to understand next steps. Lincata delivers your branded content all while providing the highest level of entertainment and effortlessly complementing clinical workflows. Lincata is the North American division of Lincor. Based in Nashville, Lincata’s unique and leading in-room marketing platform has been used for more than a decade by many health systems across the world.

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